David Jones debuts new store concept at Barangaroo
Lendlease has partnered with Australia’s premium retailer David Jones to launch a new signature ‘boutique’ store in the heart of Sydney’s most exciting new development, Barangaroo South.
21 August 2015 - Lendlease has partnered with Australia’s premium retailer David Jones to launch a new signature ‘boutique’ store in the heart of Sydney’s most exciting new development, Barangaroo South.
The circa 1,400 square metre store will complement the precinct’s diverse range of domestic and international retailers by featuring men’s and women’s fashion, and a luxury edit of beauty and accessories curated specifically for the Barangaroo population.
David Jones Chief Executive Officer Iain Nairn, and Head of Retail at Lendlease Gary Horwitz, announced the partnership at an exclusive waterfront event attended by David Jones ambassador Jessica Gomes.
In choosing Barangaroo, Mr Nairn said the precinct’s future population corresponds with its core customers: “David Jones is dedicated to a customer-first strategy and Barangaroo is a great example of that coming to life. The new flexible store format that will premiere at Barangaroo provides us with a strategic growth opportunity in areas where our core customers are, without being restricted to a shopping centre environment.”
David Jones will open in late 2016 on the ground and first floors of Tower Three at International Towers Sydney; Australia’s future business hub with 38,000 office professionals onsite and in its immediate vicinity. The store’s prime location will capture significant footfall from millions of domestic and international visitors who will visit Sydney city’s revitalised western fringe each year.
Mr Horwitz said Lendlease is proud to welcome David Jones as Barangaroo’s exclusive department store partner: “We are passionate about creating a world class retail destination for Sydneysiders and visitors, and David Jones is the perfect partner to help us deliver on our customer-centric philosophy.
“The new ‘boutique’ store will embody the elegance and sophistication of David Jones stores while complementing our growing collection of hand-picked retailers that can’t be found in the one place anywhere else in Australia.”
David Jones will enhance its boutique offering by providing its full range of premium services including a luxurious private shopping suite with dedicated style advisors. It also intends to offer access to its full spectrum of brands via its Click and Collect service (shop online and collect in store).
Mr Nairn added: “Click and Collect is our considered response to the growing demand from customers to have greater shopping flexibility. Whilst the merchandise offer will be curated specifically to service the Barangaroo customer, we also intend to offer the convenience of shopping from our broader range of brands and collecting online purchases at a time that suits their busy schedules.”
The anticipated opening hours of David Jones at Barangaroo are Monday to Friday from 9am to 6pm and Saturday and Sunday from 10am to 4pm.
Image Disclaimer: Artist's impression of David Jones, Barangaroo Sydney as at August 2015.